FeeUpdates by Quillfold

Walmart: Referral fees in 14 categories

Before
Previous category referral rates
After
Lower rates in 14 categories (largest in apparel, consumer electronics, home)
Effective
2026-06-22
Announced
Not stated
Checked
2026-10-08
Region
US
Program
Policy

On June 22, 2026, Walmart Marketplace quietly cut referral fees across 14 product categories

Source: Walmart Marketplace cuts referral fees on 14 categories quietly (Nova) novadata.io

More from Walmart

All Walmart changes
  1. No amount; see the entry

  2. 8% → 2.35%−5.65 pt

  3. No amount; see the entry

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